At &Better, we're passionate about sustainability. It's the heart of our brand. We focus on two main pillars: caring for the environment and supporting communities. We create eco-friendly personal care products, using organic ingredients and green packaging. We aim to reduce our environmental impact and uplift the communities we work with.
Pillar One: Environmental Sustainability
We're committed to environmental sustainability at &Better. We source top-notch organic ingredients. We prefer unrefined, organic ingredients to make clean, green products that are good for you and the planet. Our motto for ingredients and scents is "Pure & Conscious."
Natural, Plant-Based Ingredients
We use top-quality, natural, plant-based ingredients, even if they cost more. For instance, our three main ingredients - Shea Butter, Coconut Butter, and Cocoa Butter - come from local farmers in Ghana. By using handcrafted shea butter, we keep traditional African wisdom alive, maintain high nutrition, and reduce our environmental impact.
Working with Responsible Local Suppliers
We get handcrafted oils and kinds of butter straight from local farms and women's groups in northern Ghana. When you buy &Better products, you directly help these women, families, and communities. Our essential oils come from various countries, giving our bars natural scents without harsh chemicals.
Reducing Environmental Impact
Our soap-making method uses less energy than other methods, leading to lower greenhouse gas emissions and less environmental impact. We prioritize sustainability in every step of our production process. We also use natural, biodegradable ingredients and reusable, recyclable materials to reduce waste and boost our commitment to environmental sustainability.
Sustainable and Eco-Friendly Packaging
When you hold an &Better package, you can feel the simplicity and elegance of its minimalist design. Ercan, our CEO, has a lot of experience in consumer goods. He knows how to make packages that catch the eye on store shelves. But he chose to focus on a minimalist design. This choice reduces our environmental impact. By using only necessary packaging and recyclable paper materials, Ercan has made unique and memorable packages that stay true to our green values.
Pillar Two: Better Communities
Building Strong Partnerships
At &Better, we see our suppliers as key partners in our mission to make a better world. Our CEO, Ercan, believes that by sharing profits and treating our partners with respect, they will grow with us in the long run. This approach leads to better products, a healthier environment, and a more sustainable future for everyone.
Supporting Small-Scale Farmers in Ghana
We believe in helping small-scale farming families and communities in Ghana. By doing this, we not only help them keep their livelihood but also get high-quality organic, unrefined coconut oil for our products. These farmers give back to us by making sure the ingredients we use are top quality. This benefits our customers and the environment.
Fair Compensation for Communities
We pay the women who make our shea butter double the market rate. This ensures fair pay and supports their efforts to improve their lives and communities. Our partnership with them is more than just business. We respect their deep knowledge and history of shea butter making.
Preserving Cultural and Social Significance
We work with local women in Ghana to make shea butter. We do this not just for the high quality, but also for the culture behind it. In Ghana, making shea butter is a group activity. It's never done alone. When Ghanaian women make shea butter, they also sing together. This is a way to celebrate the beautiful process, a tradition passed down from their mothers. &Better is proud to support and help keep this local tradition alive. We protect it from being replaced by industrial processes that remove its cultural and social significance.
Sustainability: It's in Our DNA
At &Better, we focus on what truly matters. We pay more to our community partners and invest in high-quality, natural ingredients that are clean, green, and good for your skin. For example, our shampoo bars contain up to 25% shea butter oil, much more than the 5% found in many other products. This ensures our products are top quality and last longer.
We don't waste money on expensive marketing, fancy packaging, or making our soap look extravagant. Instead, we focus on creating products that embody simplicity and beauty. Our commitment to sustainability means we direct our resources towards what truly matters – supporting our partners, sourcing the best ingredients, and delivering exceptional products to our customers.
As we continue our journey towards a more sustainable and better world, we invite you to join us by choosing &Better products. By supporting our brand, you'll not only benefit from high-quality, eco-friendly personal care items but also contribute to uplifting communities and preserving the environment. Together, let's make a positive impact with &Better.
We hope this blog post has inspired you to join us in our mission. Remember, every small action counts. By choosing &Better, you're choosing sustainability, responsibly sourced ingredients, and community-supported agriculture. You're choosing to support local farms, community sourcing, responsibly managed forests, and regenerative agriculture. You're choosing to save soil through organic farming, and you're choosing sustainable, biodegradable, and compostable packaging. You're choosing certified fair-trade practices.
By choosing &Better, you're choosing a better future for our planet and for generations to come. Join us in our mission. Together, we can make a difference. Together, we can make the world &Better.